The second part of Tim Cook’s all-encompassing interview with Charlie Rose for PBS has gone line online today, and here you can see both parts. The second part aired yesterday and saw Apple CEO Cook go more in depth on privacy, while also discussing what lies beyond the internet (to sum up, he didn’t know).
While the second part of the chat is shorter than the first, Cook did find time to discuss the decision to team up with U2 to give away the band’s new album “Songs of Innocence” via iTunes. The interview was conducted before the controversy behind that arose, with people complaining about having to have the LP in their libraries, and music bodies saying it is as damaging as piracy.
Discussing privacy, Cook remarked:
"We take a very different view of this than a lot of other companies have. Our view is, when we design a new service, we try not to collect data. So we’re not reading your email. We’re not reading your iMessage. If the government laid a subpoena to get iMessages, we can’t provide it. It’s encrypted and we don’t have a key. And so it’s sort of, the door is closed. But our business Charlie, is based on selling these [pointing to devices]. Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data. And companies I think should be very transparent about it.
From our point of view, you can see what we’re doing on the credit card thing. We don’t want it. We’re not in that business. I’m offended by lots of it. And so, I think people have a right to privacy.
And we’ll reach higher and higher levels of urgency as more and more incidents happen. I think that the, for us, in the Snowden thing, just to go along on that for just a moment. What we wanted, was, we wanted instantly to be totally transparent because there were rumors and things being written in the press that people had backdoors to our servers. None of that is true, zero. We would never allow that to happen. They would have to cart us out in a box before we would do that. It’s, if we ever get information, and we finally got an agreement from the administration to release how many times we had national security orders on Apple. And in a six month period, and we had to release a range, because they won’t let us say the exact number, it’s between zero and 250. That’s the lowest number you can quote. Zero to 250.”
You can check out both videos in the interview below:
